But where television gave Key and Peele a platform to create a show worth paying attention to, it was really the internet that turned them into superstars. While the series consistently pulled in decent ratings for Comedy Central, it attracted hundreds of millions of views on YouTube, landing its creators on magazine covers and in New Yorker profiles. TV was just the jumping off point; the internet did the real heavy lifting. Key & Peele is thus a case study in a new quandary for TV.

Stating the obvious.

http://www.theverge.com/2015/9/9/9252615/key-and-peele-finale-internet-television-youtube-ratings

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